Freelance Social Media Strategist & Copywriter 

Various clients

February 2023 - present

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CBT Nuggets: Draft social media copy for platforms such as Twitter, LinkedIn, and Instagram for IT audience; manage 2024 posting calendar
ASG @ Google: Drafting copy for Google-owned channels such as @AndroidDev and @ChromiumDev, which entails reading and synthesizing blogs and developer news updates and transforming the information into bite-size social posts; copywriting campaign briefs based on popular and ongoing social media series; Copywriting for Google I/O conference; Prepare social media posts for Google-owned accounts such as @googledevs, @googledevexpert, and @womentechmakers; Create copy banks with more than 50 tweets and gifs for interacting with audience during the conference; Manage comments and replies on @googledevs during the conference

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Dotdash Meredith

Social Media Editor, Verywell Family, Fit, Mind

October 2020 - February 2023

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I managed social platforms for 3 verticals: Verywell Family, Verywell Mind, and Verywell Fit; wrote, produced, and designed social media content for Instagram, TikTok, Facebook, Twitter, Pinterest, and Flipboard; conceptualized, filmed, and edited TikTok videos for Verywell Mind; strategized concepts and franchises for social on all 3 verticals; tracked analytics for TikTok, Instagram, and Facebook for Verywell Family and Verywell Mind in order to evolve and grow brand accounts; oversaw and executed on quarterly budget for paid media; utilized sales and commerce budgets to boost ads to drive sales; worked alongside editorial to launch social-editorial initiatives, such as year-in-review packages, packages for awareness months such as Mental Health Awareness Month, and more; collaborated with board-certified physicians, therapists, pediatricians and more to iterate on engaging social media franchises; developed and maintained communication with PR agencies, featured guests, and more to execute on franchises and partnerships

 

Insider Inc.

Distribution Editor

February 2019 - October 2020

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I maximized engagement and reach for Facebook and Twitter by developing original distribution strategies; pitched content and crafted news alert strategy, grew traffic by 345% from April 2019 to January 2020; developed processes to streamline workflow for the distribution team and the newsroom; led direct reports in short-term and long-term development to meet distribution goals; and assisted in developing brand recognition across new social platforms, including TikTok.

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Social Media Producer

November 2017 - February 2019

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I strategized content distribution for social platforms including Facebook, Twitter, Instagram, TripAdvisor, and Pinterest; edited copy for social use across Business Insider and Insider; and developed best practices for social copy and packaging that was used as the standard across the newsroom.

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Social Media Intern

May 2017 - November 2017

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I scheduled and maintained Facebook posts for all of Insider's Facebook pages; crafted daily analytics reports for the newsroom on Facebook post insights; tracked developing Google news trends; and helped monitor comments and mentions on Facebook and Twitter.

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Meredith Corporation

Social Media Editor

January 2017 - May 2017

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I maintained the Facebook, Pinterest and Twitter pages for MORE.com; created graphics for social use; pitched ideas and strategy for social media campaigns; and executed social media strategy.

 

Trending Team Intern

August 2016 - January 2017 

 

I maintained the Facebook page for MORE.com; created graphics for social use; used Better Homes & Gardens' CMS to activate stories onsite; wrote celebrity and trending content for MORE.com; edited images and copy for freelance content; logged monthly analytics for SHAPE.com, FITNESS.com and MORE.com; and pitched ideas and strategies to get readers engaged on MORE's social platforms.

 

Advantage Media

Content Editor

August 2016 - May 2017 

 

I performed first-round edits for sponsored blogger content, which included checking for proper grammar and syntax as well as ensuring each blog met client requirements.

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Fangirl Magazine

Social Media Coordinator

​January 2016 - June 2016

 

I used Facebook and Twitter to direct readers to online content and maintain visitor numbers—after working for a couple of months, Fangirl's average pageviews jumped by more than 1,000 from February to March; targeted specific audiences to get a larger reach with content; and researched gaming and pop culture news.

 

 

Columbia Missourian

​Outreach Team Member

August 2015 - December 2015

 

​I used social media to share content, join conversations, and gain audience insights in order to enhance the brand; solicited content for the community-driven section of the paper; and drafted analytics reports for online content.

 

Education Beat Reporter

August 2014 - December 2014

 

I pitched stories that covered community K-12 schools and covered school board meetings; worked closely with an editor to draft stories for print; and worked on deadline to produce stories for general assignment shifts.

 

Missouri Scholars Academy

Resident Assistant

​June 2013, 2014, 2015, 2016

 

​As a resident assistant, I was directly responsible for 15-20 high school girls. I facilitated exercises in personal and social dynamics every afternoon and helped lead afternoon and evening activities. Also, I often led and facilitated discussions concerning current events. I worked closely with a team to ensure the safety of the students and create a fun learning environment.